Key Characteristics:

1. High Turnover: Products are sold quickly and frequently.
2. Low Margins: While individual product margins may be low, the high volume compensates for this.
3. Wide Distribution: Products are distributed through various channels including supermarkets, convenience stores, and online platforms.
4. Brand Loyalty: Strong branding can be crucial, as consumers often stick to familiar brands for convenience.
5. Product Categories: Includes food and beverages, household goods, personal care products, and over-the-counter medications.

Main Categories:

1. Food and Beverages: Includes packaged foods, snacks, dairy products, soft drinks, and alcoholic beverages.
2. Household Products: Cleaning agents, laundry detergents, and other everyday household items.
3. Personal Care: Products like toiletries, cosmetics, and grooming products.
4. Health Products: Over-the-counter medications, vitamins, and dietary supplements.

Industry Trends:

1. E-commerce Growth: Online shopping for FMCG products is growing rapidly, driven by convenience and changing consumer habits.
2. Sustainability: Consumers are increasingly demanding eco-friendly packaging and sustainable practices from brands.
3. Health and Wellness: There’s a rising trend towards healthier products, including organic and natural options.
4. Technology Integration: Use of data analytics and AI for inventory management, consumer insights, and personalized marketing.
5. Private Labels: Retailers are increasingly offering their own branded products, often at lower prices.

Challenges:

1. Supply Chain Management: Efficient logistics and inventory management are critical to meet the high demand and manage costs.
2. Regulatory Compliance: Ensuring products meet safety standards and regulations can be complex and varies by region.
3. Competition: The industry is highly competitive with numerous brands vying for consumer attention and loyalty.